From Mattresses to Furniture: How Sleep Brands Are Expanding Their Empire
India’s booming D2C (Direct-to-Consumer) sleep market has rapidly evolved over the last decade. What began with a focus on orthopedic mattresses and zero-pressure sleep has now grown into a full-fledged furniture revolution. Brands like Wakefit, Sleepyhead, and The Sleep Company are now venturing beyond the bedroom and into your entire home — offering everything from ergonomic office chairs to eco-conscious recliner sofas. But are mattress brands good for furniture? Let’s find out.
Why Are Sleep Brands Entering the Furniture Market?
Post-COVID, our relationship with our homes changed. Bedrooms became workspaces, and living rooms turned into multi-functional zones. Indian consumers began demanding comfort and functionality like never before. This led sleep brands to reimagine their product lines and offer affordable, quality furniture to meet evolving needs.
How D2C sleep brands are entering home decor is a story of understanding this behavioral shift and reacting quickly. These companies already had manufacturing capabilities, customer trust, and online sales channels. Diversifying into furniture was the natural next step.
Best Furniture from Mattress Brands in India
Leading sleep-focused D2C brands in India now provide full home furniture solutions, including sofas, beds, study tables, and recliners. Let’s explore who’s doing it best:
- Wakefit – Known for practical and pocket-friendly furniture, perfect for urban homes.
- Sleepyhead – Focuses on stylish, modular living room furniture with youthful design.
- The Sleep Company – Brings cutting-edge SmartGRID tech into office chairs and recliners.
These brands are not only innovating design-wise but are also delivering affordable furniture by Indian D2C brands that rivals traditional retail quality — with the added bonus of free delivery and installation in many cities.
Wakefit Study Tables Review: Practical, Durable & Affordable
When it comes to home offices or student rooms, Wakefit has emerged as a solid choice. Their study tables are compact, minimal, and designed with storage in mind. Most products are made from engineered wood and start at prices as low as ₹2,000. Their study table collection features folding desks, wall-mounted designs, and work-from-home-friendly layouts.
Users frequently praise their products for durability and fast delivery. Overall, Wakefit study tables review ratings average above 4.2 stars on marketplaces like Amazon and Flipkart.
Sleepyhead Living Room Furniture: Bold, Chic & Modular
Sleepyhead has taken a more millennial approach to furniture. With colorful fabric sofas, coffee tables with hidden storage, and easy-to-assemble modular pieces, they’re targeting India’s younger, apartment-dwelling crowd. Explore their living room range here.
Comparing Wakefit vs. Sleepyhead furniture, you’ll notice that Wakefit is more function-first, while Sleepyhead leans into design and aesthetics. Both offer 3-year warranties and EMI options.
SmartGRID Office Chairs: Tech Meets Ergonomics
The Sleep Company’s SmartGRID office chairs stand out in the crowded ergonomic chair space. Using their patented SmartGRID technology — the same used in their bestselling mattresses — these chairs offer excellent lumbar support, airflow, and pressure relief during long working hours.
- Dynamic lumbar support and adjustable headrest
- SmartGRID cushion for better spinal alignment
- Premium mesh back with breathable comfort
With thousands of positive reviews, SmartGRID office chairs have become a top choice for remote workers. They’re priced higher than Wakefit’s chairs but offer advanced features.
The Sleep Company Recliner Sofa Benefits
Besides office chairs, The Sleep Company also launched recliner sofas that integrate SmartGRID cushions.
- Ergonomic SmartGRID layer for enhanced back comfort
- Electric recline and footrest control
- Minimalist aesthetics with premium fabric
The Sleep Company recliner sofa benefits go beyond just comfort — it’s a tech-powered furniture experience that redefines lounging.
Eco-Friendly Furniture by Indian Mattress Companies
As conscious consumerism grows, brands are taking steps toward sustainability. Wakefit has begun using recyclable packaging and responsibly sourced wood. Sleepyhead emphasizes minimal waste and flat-pack shipping. Some of The Sleep Company’s products now include bamboo-infused fabrics and metal-free construction.
Eco-friendly furniture by Indian mattress companies is a niche that’s likely to grow, especially as Gen Z and millennial buyers prioritize planet-friendly choices.
Are Mattress Brands Good for Furniture?
Yes — and the data supports it. With high customer ratings, repeat purchases, and expanding product lines, Indian sleep brands have proven they can deliver on comfort, design, and affordability in furniture too. From ergonomic design to solid warranties and faster delivery, they tick many boxes traditional retailers don’t.
According to Statista, India’s online furniture market is expected to grow by 11.4% CAGR from 2024 to 2028 — and D2C sleep brands are already riding that wave.
Final Thoughts
From study tables to recliners, mattress brands are no longer just about sleep — they’re now full-blown comfort-first lifestyle brands. As more consumers trust D2C for value, delivery, and innovation, expect more exciting offerings in the furniture space.
Looking to upgrade your home with stylish yet affordable furniture? Consider checking out these Indian D2C brands that blend tech, comfort, and design seamlessly.
Frequently Asked Questions (FAQs)
Are mattress brands good for furniture?
Yes, modern mattress brands like Wakefit, Sleepyhead, and The Sleep Company have successfully expanded into furniture. They leverage their ergonomic and comfort-focused R&D to produce furniture that is durable, well-designed, and affordable. Their customer service and delivery network also make them a reliable choice for furniture shopping.
Wakefit vs. Sleepyhead furniture comparison — which is better?
Wakefit furniture is known for its practicality, value-for-money pricing, and high functionality, especially in urban households. Sleepyhead, on the other hand, emphasizes bold, stylish designs and modular living room solutions. Wakefit may be ideal for working professionals and students, while Sleepyhead appeals to design-conscious users.
What are the benefits of The Sleep Company recliner sofa?
The Sleep Company’s recliner sofas come with their patented SmartGRID technology, which enhances back comfort and spinal support. Key benefits include electric reclining features, breathable SmartGRID cushioning, ergonomic lumbar support, and soft-touch premium fabric. They are perfect for those seeking luxury comfort at home.
What is SmartGRID technology in office chairs?
SmartGRID is a patented grid-based cushioning technology developed by The Sleep Company. It adapts to your body shape and provides superior pressure relief and airflow. In office chairs, SmartGRID ensures better posture support, reduces fatigue during long working hours, and offers breathable comfort — making it ideal for WFH setups.
Do mattress brands offer eco-friendly furniture options?
Yes. Several Indian mattress brands are moving towards sustainability. Wakefit uses responsibly sourced wood and recyclable packaging. Sleepyhead promotes minimal waste shipping. The Sleep Company includes bamboo-fabric components and avoids harsh chemicals. These efforts cater to growing eco-conscious consumer preferences.